According to the Hitachi Metals website, Hitachi Metals (hereinafter referred to as Hitachi) will introduce production lines of innovative neodymium and ferrite magnets to meet the strong demand for motors such as hybrid and electric vehicle drive motors, which are scheduled to run in 2018 .

In recent years, with the increasing awareness of green environmental protection, including the automotive market, industrial infrastructure and electronics-related markets, the requirements for miniaturization, weight reduction and high efficiency of motors have increased. Hitachi's Magnetic Materials Co., Ltd. has the world's highest level of magnetic neodymium magnets "NEOMAX®" and ferrite magnets "NMF®", occupying a certain market share, and improving environmental performance through motor size and other improvements. Environmental performance requirements are expected to continue to increase in the future, which will continue to promote the expansion of demand for neodymium and ferrite permanent magnets.