In 2017, BASF will provide 37 unique colors for the Jaguar Land Rover Special Vehicles business unit to strengthen the global collaboration between the two parties.
The new color represents the combination of two product lines of BASF's R-MOnyx HD and Glasurit 90Line, which can produce the desired gloss and matte effects. The new color will initially be used in Land Rover Range Rover L405 and Land Rover Range Rover Sport L494 products.
Starting with the world's most intensive market for luxury brands such as the Middle East and North Africa, Jaguar Land Rover has applied advanced solutions for BASF coating products in different national physical store networks for many years.
BASF manager Jeff Wildman said that the implementation of Jaguar Land Rover's global project is very similar to BASF's North American strategy of tracking key performance indicators and helping stores analyze basic data to provide solutions so customers can develop strategic solutions to improve work efficiency.